Friday, March 3, 2017

Selling Higher Education Is Much Sleazier Than Selling Used Cars

Confessions of a former college admissions official: “My job left me feeling sleazy at times.”

Product pricing always comes with a little fudge room. Many refer to it as markup. This is just a given in the world of sales and retail. That wiggle room allows sales reps the ability to offer “one time deals,” which serve as an effective call-to-action when closing the deal.

by Jay Stooksberry-
( March 1, 2017, Boston, Sri Lanka Guardian)  In a previous life, I worked in sales. But not just your everyday, run-of-the-mill brand of sales: I worked in a sleazy industry that championed predatory lending practices and distorted the pricing of its lackluster product, which often sent my clients spiraling down a rabbit hole of debt. And to make matters worse, this entire enterprise was buoyed by your tax dollars, so—regardless of macroeconomic patterns—this dubious marketplace remains untouchable.