Cambridge Analytica finally speak to Channel 4 News

Siobhan Kennedy-26 Apr 2018Business Editor

He’s come out fighting: PR supremo Clarence Mitchell is now the public face of Cambridge Analytica, the firm at the heart of the Facebook data harvesting scandal. Just two days into the job he gave a feisty press conference – accusing the media of portraying the firm as “some Bond villain”. And he’s robustly denied claims that data harvested from Facebook users could have been used to influence voters to back Brexit or Trump. Siobhan Kennedy went to ask him some robust questions of her own.